Brand Sections

Every brand in Brandparser is organized into sections of structured data. Together, these sections form a complete picture of a company's brand identity, ready to use in design, writing, development, and AI workflows.

Section overview

Colors

The Colors section maps every extracted color to a specific UI role so you can apply the palette consistently. You get hex values, role assignments (page background, body text, headings, links, buttons), the full palette, and WCAG contrast ratios between color pairs.

Typography

Typography includes the font families and weights used across the site, along with ready-to-use Google Fonts <link> tags and CSS font-family declarations. Fonts are split into body and heading categories so you can drop them straight into your stylesheets.

Logos

The Logos section provides logo variants optimized for both light and dark backgrounds. When logos are available as SVGs, you get the raw SVG markup. Otherwise, you get image URLs with ready-to-use <img> tags.

Voice & Tone

Voice & Tone captures how the brand communicates. This includes a voice persona description, concrete writing rules, voice traits with do and don't examples, and lists of approved and forbidden phrases. The section also generates a ready-to-use LLM system prompt so AI tools can write in the brand's voice immediately.

Images

The Images section organizes extracted visuals into categories: photography, illustrations, icons, and product screenshots. When available, it also includes an image generation prompt you can use with AI image tools to create new on-brand visuals.

Mission

Mission contains the company's mission statement, vision, and core values as extracted from their website content.

Audiences

Audiences identifies the company's target audience segments, including personas and the challenges those customers face. This is especially useful for tailoring copy and campaigns.

Art Direction

Art Direction provides visual style guidelines that inform design decisions. Think of it as the creative brief for how the brand should look and feel across different media.

Positioning (North Star)

Positioning distills the brand down to its core. This includes the value proposition, competitive framing, and a positioning statement that captures what makes the brand distinct.

Products & Services

Products & Services catalogs what the company offers, with descriptions for each product or service extracted from the site.

Web Toolkit

The Web Toolkit section is unique — it is the only section that is not auto-analysed. You configure it manually to tell AI tools exactly which libraries, frameworks, and coding conventions your brand uses. This way, when an AI generates code for your brand, it uses the right component library, CSS framework, icon set, and patterns instead of guessing.

The section covers:

• Frameworks & libraries — meta-framework, component libraries, CSS framework, icon sets, state management
• Runtime & tooling — language (e.g. TypeScript), runtime (e.g. Node 22), package manager (e.g. pnpm)
• Quality & motion — accessibility target (e.g. WCAG 2.2 AA), animation library, reduced-motion preference
• Patterns & references — preferred coding patterns, links to Storybook, Figma, and other tools

Audio Preferences

The Audio Preferences section is manually configured — it is not extracted from a website. Use it to store your brand's audio identity so AI tools and teammates have a clear reference for any project involving sound.

The section covers four areas:

• Voice AI — your preferred text-to-speech providers (such as ElevenLabs or OpenAI TTS), specific voice IDs with the use case for each, and style notes
• Music generation — your preferred music generation tools (such as Suno or Udio), style presets or genres, and any generation guidance
• Audio assets — uploaded MP3 or WAV files, or linked URLs, for jingles, background music, stingers, and sound effects. Audio files you upload are stored in Brandparser and delivered via a hosted URL — you can also link to files already hosted elsewhere.
• Sound design notes — overall style preferences and reference URLs that capture the feel you are going for

Editing sections

On a paid plan, you can manually edit any section to refine or correct the parsed data.

How overrides work

When you edit a section, Brandparser stores your changes as an override rather than replacing the parsed data. This means:

• Edit history is tracked. Every change is recorded in the audit log so you can see who changed what and when.
• You can revert anytime. If you want to go back to the original parsed value, you can revert the override with a single click.
• Re-running analysis preserves your edits. When you re-analyze a brand, only the underlying parsed data is updated. Your manual overrides stay exactly as you left them.

Using sections with AI tools

Every brand section is available through the Brandparser MCP server and REST API. When you connect an AI tool like Claude, ChatGPT, or Cursor, it can pull the exact section data it needs for the task at hand.

For setup instructions and recommended workflows, see Using Connectors.