Paste a URL. Get complete brand guidelines.
Brandparser analyzes your website and extracts your actual logos, colors, typography, voice, target audiences, categorized images, and more. Structured and ready in minutes.
Colors
Typography
Heading · Inter 700
Bold headlines
Body · Source Sans 3 400
Body copy reads like this
Logos
Voice & Tone
Confident, not arrogant
Friendly, not casual
AI Prompt
You are writing for Acme Co. Use a confident, direct tone. Avoid jargon and buzzwords. Always lead with the benefit...
How It Works
How it works
From your URL to complete brand guidelines in minutes.
1. Get your brand knowledge
Paste your URL and Brandparser gets to work extracting detailed brand information in minutes.
2. Get complete brand guidelines
Brandparser extracts your actual logos, color palette with accessibility data, typography, brand voice, target audiences, categorized images with icon detection, and more.
3. Use it anywhere
Share with your team, export as PDF, connect to AI tools, or access via API.
The Problem
Most brand tools just scrape your code. Brandparser understands your brand.
Scraping tools grab raw CSS and call it done. Brandparser runs multi-stage AI analysis on your actual website to extract, evaluate, and structure real brand intelligence.
Typical scraping tools
- Scrapers dump raw CSS values with no context
- Every image and font on the page, with no filtering
- No brand voice, no audience insights, no positioning
- Instant results that need hours of manual cleanup
- Outdated the moment something changes on your site
With Brandparser
- AI identifies the right logos, fonts, and colors from the noise
- Fills gaps in your type hierarchy and color system automatically
- Generates voice rules, audience personas, and positioning
- Thorough analysis in minutes, not a shallow scrape in seconds
- Re-analyze anytime to stay current
For Your Business
Everything about your brand. Extracted and structured.
Enter your website and Brandparser extracts your complete brand. Colors, typography, voice, logos, personas, positioning, and more. Ready to share with your team, or use with any AI tool.
Colors
Full palette with hex, RGBA, and HSL values. Button colors, WCAG contrast checks, dark mode detection, and approved color pairings.
Typography
Identified font families with Google Fonts loading URLs, heading hierarchy, weights, and scales. Open-source alternatives suggested for proprietary typefaces.
Voice and tone
Voice traits with do and don't examples, approved and forbidden phrases, style rules, and a ready-to-use LLM system prompt for on-brand writing.
Personas
Synthetic audience profiles generated from your brand with roles, goals, pain points, industry context, and diverse representation built in.
Logos
Marks, wordmarks, and combination logos extracted for both light and dark backgrounds. Favicon and social avatars included.
Images
Photography, illustrations, icons, and product screenshots downloaded, categorized, and hosted. Includes style analysis for each category.
Art direction
Aesthetic language with do and avoid pairs, visual guidelines per scope, narrative-to-visual mapping, and a copyable image generation prompt.
Mission and values
Mission statement, vision, core values, and brand promise extracted and structured from your website content.
Positioning
Target audience, core benefit, differentiator, competitive alternative, and a complete positioning narrative generated from your brand.
Brand identity
Brand name, description, purpose, capabilities, and category. The foundational context AI needs to understand what your brand is.
LLM prompts
System prompt, writing instructions, and quick reference tuned to your brand voice. Copy-paste into ChatGPT, Claude, or your own tools.
PDF export
Multi-page brand guidelines document ready to share with clients, teams, or stakeholders.
See What You Get
Real brand guidelines. Not generic templates.
Every analysis is built from your actual website. Here's what a Brandparser report looks like.
Color Palette
Full palette with hex values, WCAG contrast badges, and dark mode detection.
Typography
Font families, weights, heading hierarchy, and Google Fonts loading URLs.
Brand Voice
Voice traits, do and don't examples, style rules, and a ready-to-use LLM prompt.
Audience Personas
Synthetic profiles with roles, goals, pain points, and demographic insights.
Positioning
A positioning statement designed from established frameworks, ready to generate any well-known format.
Logos & Press Kit
Extracted logos for light and dark backgrounds, plus a downloadable press kit ZIP.
See your brand results before you pay
Analyze any website and browse the full results. Only pay when you're ready to use your brand guidelines.
Audiences
Know exactly who you're talking to
Brandparser doesn't just extract colors and fonts. It generates detailed audience personas from your actual content, giving you real insights into who your brand speaks to.
- Roles, goals, and pain points for each persona
- Demographic and psychographic details
- Diverse representation built in
- Ready to share with your team or use in briefs
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Editable
AI-extracted, human-perfected
Every section Brandparser generates is fully editable. Review the AI's work, tweak what needs refining, and make the result yours.
- Edit colors, typography, voice, and every other section
- AI does the heavy lifting, you make the final call
- Changes are saved and reflected across all exports
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AI Tools
Give every AI tool your brand context
Connect Brandparser to the AI tools you already use. Your brand guidelines load automatically, so every output stays on-brand without manual prompting.
- Native connectors for Claude, ChatGPT, Cursor, Windsurf, and Le Chat
- Shareable AI links for ChatGPT, Claude, Gemini, Mistral, and more
- Pre-built LLM system prompts tuned to your voice
- 15+ plaintext guides (llms.txt) any AI tool can read
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DESIGN.md
One file. Every AI coding tool stays on-brand.
Export a DESIGN.md file that Claude Code, Cursor, and GitHub Copilot read automatically. Your brand's colors, typography, spacing, and component tokens are applied to every prompt.
- Drop into your project root and every AI prompt uses your brand
- Colors, typography, spacing, and component guidelines in one file
- The format AI coding assistants already understand
- A hot topic in the AI-assisted development community
Image coming soon
PDF Export
Brand guidelines your team will actually use
Export a polished, multi-page PDF covering your complete brand. Colors, typography, voice, logos, personas, positioning, and more. Designed to share with clients, stakeholders, and anyone who touches your brand.
Image coming soon
Multi-page layout
Professionally designed from cover to back
Complete coverage
Every section of your brand in one document
Ready to share
Send to clients and stakeholders directly
Always current
Re-export anytime after editing
Press Kit
A downloadable press kit in seconds
Get a ready-to-host ZIP file with your logos, brand colors, and typography. Hand it to journalists, partners, or freelancers so they always have the right assets.
- All logo variants for light and dark backgrounds
- Color palette and typography reference
- One ZIP file, ready to host or share
- No more digging through Figma or Google Drive
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API
Brand data at scale, via API
Access every part of your brand programmatically. Parse new brands, retrieve structured data, and build brand-aware features into your own product. Built for agencies and businesses that need to do this at scale.
- Full REST API with JSON responses
- Parse brands programmatically
- Webhooks for automated workflows
- Build white-label brand tools on top of Brandparser
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Beta
Stop re-explaining your brand in every prompt
Brandparser generates pre-built prompts tuned to your brand voice and identity. Copy them into any AI tool for on-brand writing in seconds.
- System prompts crafted from your actual brand voice
- Writing instructions with tone, style, and vocabulary
- Quick reference cards for different content types
- Works with ChatGPT, Claude, and any LLM
Image coming soon
Built For
From solo founders to agency teams
Brandparser works however your team works.
Agencies and marketing teams
Manage 10 brands without 10 brand documents. Analyze each client's site in minutes, get structured guidelines your whole team can reference, and export PDFs for client presentations.
Business owners
Document your brand so freelancers and AI tools get it right. Stop explaining your brand in every brief. Paste your URL, get complete guidelines, and share a link with anyone who creates content for you.
Developers
Brand data as JSON, not a PDF you can't parse. Access colors, typography, voice, and more through a REST API or MCP server. Build brand-aware features into your product without manual data entry.
Try it free. Pay when you're ready.
A brand strategist charges thousands for what Brandparser delivers in minutes. See your results first.
Pricing
Simple, transparent
Annual
Starter
$39 per year
Perfect for understanding a single brand. Full UI access with AI tools, editing, and PDF export.
- 1 brand
- PDF guidelines export
- MCP, Claude, ChatGPT, llms.txt
- Manual editing
Monthly
Pro
$39 per month
or $390/yr (2 months free)
For teams and agencies managing multiple brands. Priority parsing and team collaboration.
- 10 brands (+$5/mo each extra)
- 5 team seats
- Priority parsing
- API add-on available
Custom
Enterprise
From $299/mo
Unlimited brands, seats, and dedicated support. API included. Custom integrations available.
- Unlimited brands and seats
- API + Webhooks included
- Dedicated support
Questions
Common questions
Get Started
Analyze your brand in minutes
Paste your URL and get complete brand guidelines. Your actual logos, colors, typography, voice, audiences, categorized images, and more. Ready for your team or your tools.
Developers: integrate brand data into your product via API or MCP.
Learn more