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Terms of Service

Last updated: February 17, 2026

Please read these Terms of Service carefully before using Brandparser. By creating an account or using our service, you agree to be bound by these terms.

1. About Brandparser

Brandparser is a brand analysis platform that extracts structured brand data — including colours, typography, voice, personas, and positioning — from publicly accessible websites. The service is available both as a web application and as a REST API for developers.

These terms govern your use of brandparser.com and all related services, APIs, and documentation (collectively, the "Service").

2. Eligibility and Accounts

You must be at least 18 years old and capable of forming a legally binding contract to use Brandparser. If you are using the Service on behalf of an organisation, you represent that you have the authority to bind that organisation to these terms.

You are responsible for maintaining the security of your account credentials and API keys. Notify us immediately at support​[at]​brandparser.com if you suspect unauthorised access. We are not liable for any loss resulting from compromised credentials.

3. Acceptable Use

You agree not to use the Service to:

  • Submit URLs to websites where doing so would violate that website's terms of service or applicable law.
  • Submit URLs to websites that promote, contain, or distribute hate speech, harassment, discrimination, violence, illegal content, or any other harmful material.
  • Attempt to reverse-engineer, scrape, or extract data from Brandparser's own infrastructure.
  • Infringe the intellectual property rights of any third party.
  • Resell or sublicense raw API access without our written permission.
  • Attempt to circumvent rate limits, access controls, or billing systems.
  • Use the Service for any unlawful purpose or in a manner that could cause harm to others.

Brandparser operates as an independent service and we reserve the right, at our sole discretion, to refuse to process any URL, remove any results, and suspend or permanently terminate any account that we believe violates these conditions or our values — without prior notice and without obligation to provide a reason.

Where we identify activity that we reasonably believe to be illegal or seriously harmful, we reserve the right to report it to the appropriate authorities, including law enforcement agencies, without notifying the account holder.

4. Third-Party Websites and Asset Usage

When you submit a URL, Brandparser acts as your agent to gather publicly accessible information — including visual assets such as colours, typography, logos, and imagery — on your behalf. You are solely responsible for ensuring you have the appropriate rights and permissions to access, use, and reproduce any assets or data extracted as a result of that analysis.

Brandparser does not grant you any licence to use third-party intellectual property. The fact that an asset is publicly accessible does not mean you are free to use it. You must independently verify that your intended use of extracted assets complies with the rights holder's terms, applicable copyright law, and any other applicable restrictions before using them in your own work or products.

Brandparser does not endorse or take responsibility for the content of third-party websites, and analysis results should not be treated as authoritative representations of any brand.

5. Use of Third-Party AI

Parts of the analysis pipeline use third-party artificial intelligence services to interpret and extract brand information from websites. By using Brandparser, you acknowledge that content from submitted URLs may be processed by these third-party AI providers as part of generating your results.

We take reasonable steps to select reputable providers and to ensure data is handled appropriately. However, you should not submit URLs that contain sensitive, confidential, or personal data you would not wish to be processed by a third-party AI system.

AI-generated analysis results may contain inaccuracies or omissions. You should independently verify results before making business decisions based on them.

6. Payments and Billing

Brandparser offers subscription-based pricing. All fees are displayed in US dollars and exclude any applicable taxes, which are your responsibility.

Payments are processed securely by Stripe. We do not store your full payment card details. Subscriptions renew automatically on your billing date. You may cancel at any time through your account settings; cancellation takes effect at the end of the current billing period.

API usage beyond your plan's included parses is billed at the per-parse rate for your plan. Overages are charged at the end of each billing cycle.

All sales are final. We do not offer refunds except where required by law, or at our sole discretion in cases of service failure.

7. API Usage

API access is subject to rate limits defined by your plan. We reserve the right to modify rate limits with reasonable notice. You may integrate the Brandparser API into your own products, provided you do not represent them as affiliated with or endorsed by Brandparser.

You must not expose API keys in client-side code or public repositories. We may modify, deprecate, or discontinue API endpoints with at least 30 days' notice where possible, except in cases of security or legal requirement.

8. Intellectual Property

Brandparser and its underlying technology, trademarks, and content are owned by us and protected by applicable intellectual property laws. These terms do not grant you any ownership rights in the Service itself.

Brand analysis results generated for you are yours to use for your own business purposes. You retain ownership of any data you submit to the Service.

9. Disclaimers

The Service is provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that results will be accurate or complete.

10. Limitation of Liability

To the maximum extent permitted by law, Brandparser shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or goodwill, arising from your use of or inability to use the Service.

Our total aggregate liability for any claim arising under these terms shall not exceed the amounts you paid us in the twelve months preceding the event giving rise to the claim.

11. Termination

You may close your account at any time. We reserve the right to suspend or terminate your access at any time for breach of these terms, suspected fraudulent activity, or other reasonable cause. Provisions that by their nature survive termination — including payment obligations, disclaimers, and limitations of liability — will continue to apply.

12. Changes to These Terms

We may update these terms from time to time. We will notify you of material changes by email or by a prominent notice in the Service at least 14 days before they take effect. Continued use after changes take effect constitutes acceptance of the revised terms.

13. Governing Law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14. Contact

Questions about these terms? Contact us at legal​[at]​brandparser.com.