Tone

Properties

voice_traitsobject[]

2–6 characteristic voice traits with do/don't examples

namestring

Voice trait name

correct_examplestring

Example phrase demonstrating this trait

incorrect_examplestring

Example phrase violating this trait

explanationstring

Brief explanation

example_phrasesobject

we_saystring[]

Real phrases from the website

we_dont_saystring[]

Phrases that would feel off-brand

style_guidelinesobject[]

Concrete writing rules

categorystring

Rule category

rulestring

The rule in plain English

examplestring

Example: "correct — not: wrong"

voice_summarystring

2–3 sentence summary of overall voice

llm_promptsobject

Ready-to-use prompts for LLM copy generation in brand voice

system_promptstring

Full system prompt for copy generation

writing_instructionsstring

Inline writing instructions for shorter tasks

quick_referencestring

2–3 sentence quick-reference summary

Example

example.json

{
  "voice_traits": [
    {
      "name": "string",
      "correct_example": "string",
      "incorrect_example": "string",
      "explanation": "string"
    }
  ],
  "example_phrases": {
    "we_say": [
      "string"
    ],
    "we_dont_say": [
      "string"
    ]
  },
  "style_guidelines": [
    {
      "category": "string",
      "rule": "string",
      "example": "string"
    }
  ],
  "voice_summary": "string",
  "llm_prompts": {
    "system_prompt": "string",
    "writing_instructions": "string",
    "quick_reference": "string"
  }
}