BrandparserInvite Only
Schemas

Mission

Brand purpose, vision, values, and promise.

Properties

mission_statementobject
statementstring

Concise mission statement

explanationstring

Supporting context

visionobject
statementstring

Vision statement

explanationstring

Supporting context

core_valuesobject[]

2–5 guiding principles

titlestring

Value name

descriptionstring

What this value means

icon_type"target" | "star" | "shield" | "heart" | "lightbulb" | "checkmark" | "arrow" | "chart" | "people" | "globe"

UI icon hint

brand_promiseobject
titlestring

Promise statement

descriptionstring

Full explanation

usage_contextstring[]

Contexts where promise applies

icon_typestring

UI icon hint

Example
example.json
{
  "mission_statement": {
    "statement": "string",
    "explanation": "string"
  },
  "vision": {
    "statement": "string",
    "explanation": "string"
  },
  "core_values": [
    {
      "title": "string",
      "description": "string",
      "icon_type": "target"
    }
  ],
  "brand_promise": {
    "title": "string",
    "description": "string",
    "usage_context": [
      "string"
    ],
    "icon_type": "string"
  }
}