Mission

Properties

mission_statementobject

statementstring

Concise mission statement

explanationstring

Supporting context

visionobject

statementstring

Vision statement

explanationstring

Supporting context

core_valuesobject[]

2–5 guiding principles

titlestring

Value name

descriptionstring

What this value means

UI icon hint

brand_promiseobject

titlestring

Promise statement

descriptionstring

Full explanation

usage_contextstring[]

Contexts where promise applies

icon_typestring

UI icon hint

Example

example.json

{
  "mission_statement": {
    "statement": "string",
    "explanation": "string"
  },
  "vision": {
    "statement": "string",
    "explanation": "string"
  },
  "core_values": [
    {
      "title": "string",
      "description": "string",
      "icon_type": "target"
    }
  ],
  "brand_promise": {
    "title": "string",
    "description": "string",
    "usage_context": [
      "string"
    ],
    "icon_type": "string"
  }
}