Northstart Statement

Proprietary 14-field positioning framework synthesizing all prior analysis stages.

Properties

situation_contextstring

Gerund phrase describing the situation (3–8 words)

Example: "juggling business and personal responsibilities"

target_audiencestring

Noun phrase for the audience (2–5 words)

Example: "busy entrepreneurs"

pain_pointstring

Core pain point as a noun phrase (3–8 words)

motivation_goalstring

Infinitive phrase for the goal (4–8 words)

Example: "put their marketing on autopilot"

desired_outcomestring

Desired end state (3–8 words)

belief_aspirationstring

Reflects brand WHY/mission (4–8 words)

product_namestring

Exact brand or product name

product_categorystring

Article + noun phrase (e.g., "an AI-assisted marketing platform")

core_benefitstring

Primary benefit (4–10 words)

how_it_worksstring

Mechanism (4–10 words)

competitor_alternativestring

What the audience uses instead (3–8 words)

competitor_limitationstring

Specific weakness of the alternative (4–10 words)

differentiatorstring

Unique advantage (4–10 words)

transformationstring

Specific outcome delivered (4–10 words)

Example: "a complete brand guide in under five minutes"

Example

example.json

{
  "situation_context": "juggling business and personal responsibilities",
  "target_audience": "busy entrepreneurs",
  "pain_point": "string",
  "motivation_goal": "put their marketing on autopilot",
  "desired_outcome": "string",
  "belief_aspiration": "string",
  "product_name": "string",
  "product_category": "string",
  "core_benefit": "string",
  "how_it_works": "string",
  "competitor_alternative": "string",
  "competitor_limitation": "string",
  "differentiator": "string",
  "transformation": "a complete brand guide in under five minutes"
}